The Program Evaluation KnowledgeBase

Element 1: Plan the Evaluation

Purpose: Planning how to conduct a program evaluation is the essessential the first step. The preparatory thinking involves understanding the program being evaluated, organizing an evaluation team, and determining how to conduct the evaluation. Element 1 outlines the pre-planning tasks.

Activity 1: Understand Evaluation

Activity 2: Organize Evaluation Team

Activity 3: Establish Evaluation Focus

Element 2: Implement the Evaluation

Purpose: Conducting the evaluation involves designing data collection so the analysis and interpretation will answer the questions the evaluation sets out to resolve. When developing and implementing the evaluation design be flexible to collect and analyze data from many perspectives. The collected data should be attentive to the evaluation questions. Element 2 outlines the tasks associated with implementing the evaluation.

Activity 1: Data Collection

Activity 2: Understanding the Data

Activity 3: Report the Results

Task 4: Share Findings


Guideline: Communicating with constituent groups is an ongoing activity. When sharing quantitative information be sure it is an easy to understand format and a language suitable for each audience you are presenting it to. When communicating with national-origin language minority parents about school related matters the school must do so in a language they understand.

Guidelines for Effective Public Engagement

This Education Leadership Toolkit document offers five guidelines for effective public engagement. The Education Leadership Toolkit was a project of the National School Boards Foundation under a grant from the National Science Foundation.

Presenting to Difficult Audiences

Not everyone may be receptive to the message being conveyed. This document provides five recommendations for presenting difficult messages to audiences.

Ensure Use and Share Lessons Learned

This program evaluation guidance from the Centers for Disease Control suggests five elements that are critical for ensuring use of the evaluation's output. Though intended for the public health environment the content may be of interest to educators.


Making Community Presentations

This document from the Community Toolbox provides basic information and tips for presenting information to the community through presentations such as public speeches, informal talks, town meetings, debates, workshops, or seminars.


Writing to Linguistically Diverse Audiences

Writing effectively for an audience with a wide variety of backgrounds is difficult. This page provides several resources to help writers craft their message to reach the widest possible audience.

Element 3: Use the Results

Purpose: The evaluation's findings and recommendation have limited value unless they are shared with the stakeholders and utilized to improve the evaluated program. Using the results to improve the evaluated program and communicating with constituencies are activities that occur in parallel. Element 3 outlines the tasks associated with using the results.

Activity 1: Communicate with Constituencies

Activity 2: Use Results to Improve